Deb Haaland, the former congresswoman and Interior secretary, won the Democratic nomination for governor of New Mexico on Tuesday, according to The Associated Press, setting her up to make history as the first Native American woman to lead a state.
Ms. Haaland defeated Sam Bregman, district attorney of New Mexico’s most populous county and father of the baseball all-star Alex Bregman, who ran as a tough-on-crime Democrat and turned the primary campaign into a surprisingly feisty affair.
One of New Mexico’s most prominent politicians, Ms. Haaland benefited from robust fund-raising, widespread name recognition and the historic nature of her candidacy. In her deep-blue state, where no Republicans hold executive office, Ms. Haaland is widely expected to prevail in the November general election.
Ms. Haaland launched her campaign in early 2025, less than a month after leaving the Biden administration, and became the immediate front-runner to succeed Gov. Michelle Lujan Grisham, a Democrat who is term-limited.
During the race, Ms. Haaland touted her progressive bona fides — she was an early supporter of the Green New Deal and “Medicare for All” — and she leaned on her personal experiences battling addiction and raising children by herself to connect with working-class voters.
Ms. Haaland is poised to take charge of New Mexico at a consequential moment. The state is struggling to upgrade one of the nation’s worst performing education systems, while it grapples with high rates of violent crime and childhood poverty. At the same time, the oil-rich state is making millions of dollars off surging gas prices from the war in Iran, giving New Mexico leaders an opportunity to spend the surplus on social programs.
At her election night party in Albuquerque’s Old Town Plaza, Ms. Haaland pledged to protect New Mexico’s natural resources, work to bring down costs and defend the state against Trump administration policies.
“Are you ready to show Donald Trump and his administration that, here in New Mexico, we believe in dignity and respect?” Ms. Haaland asked, flanked onstage by her two sisters.
She acknowledged the state’s “longstanding challenges” but said repeatedly that “a better New Mexico is possible.”
A member of the Laguna Pueblo, Ms. Haaland describes herself as a 35th generation New Mexican and traces her family’s ancestry in the state to the 1200s. She has been a barrier breaker since the moment she entered politics.
In 2015, she became the first Native person to chair a major New Mexico political party. Three years later, Ms. Haaland and Sharice Davids of Kansas became the first Native American women elected to Congress. And after her 2021 confirmation, Ms. Haaland became the first Native American cabinet secretary, running a department that once oversaw the repression of Native tribes.
“Representation matters, it matters at the ballot box,” Ms. Haaland said in an interview during her primary campaign. “And I have just always felt like Native Americans should be represented by people who care about our issues.”
On the campaign trail, Indigenous New Mexicans, who make up about 12 percent of the state’s population, were thrilled at the chance to vote for a candidate they felt would intuitively understand their concerns.
“It’s amazing to have someone who is as educated and as experienced as her, who has the lived experience and understands tribal people, tribal communities and tribal perspectives,” said Adam Becenti, a consultant and member of the Navajo Nation, who attended two of Ms. Haaland’s events in Gallup, N.M.
Ms. Haaland also won endorsements from a long list of liberal groups and most of the state’s top elected Democrats, boxing out Mr. Bregman, who received support from Albuquerque police officers and a handful of other unions.
Mr. Bregman sought to present himself as Ms. Haaland’s stylistic opposite, a brash law-and-order Democrat who appeared in campaign ads on horseback wearing a black cowboy hat. He attempted to turn the race into a referendum on toughness — the most important quality, he argued, for standing up to President Trump.
But Ms. Haaland also insisted she would push back on Mr. Trump’s policies, such as his slashing of food stamps and Medicaid, two programs that New Mexico relies on as much as any state, and his administration’s attempts to privatize public land.
When asked at a forum in Galisteo, a tiny town outside of Santa Fe, how she would protect Chaco Canyon, a sacred Native American site, from administration-backed oil drilling, she replied that she would “sue the pants off Donald Trump.”
New Mexico voters, worried over their state’s most pressing problems, said they want their next governor to do more than face off with the president.
“As Democrats, we’re going to lose if all we do is fight Trump,” said Jose Nieto, a 70-year-old accountant and supporter of Ms. Haaland from outside Santa Fe. “You’ve got to actually do something.”
