Brev, a startup with roots in Seattle’s tech community, has raised $3.3 million in pre-seed funding for its AI tools that automatically track how companies are performing against goals.
The company’s AI agents join standups, business reviews, and other internal meetings, then automatically update goals and flag risks. Brev also pulls data from tools like Slack, Jira, and Salesforce, generates agendas, and tracks follow-through on action items.
Overall, the idea is to replace manual coordination that often slows teams down.
“Everything is grounded in quotes from participants, which keeps the AI accurate and unlocks context that would otherwise be lost across hundreds of meetings every quarter,” explained Brev CEO and co-founder Chris Pitchford in an email this week.
Pitchford is a serial startup founder and a former executive at Ally, a Seattle goal-tracking startup that Microsoft acquired in 2021. He founded Brev with CTO Vic Hu, a former senior engineer at Meta and engineering manager at Indeed. Benn Graham is founding engineer.
Its pre-seed funding, announced Wednesday, was led by Resolute Ventures, with participation from ShuckerVC, Duro VC, Gaingels, and FOG Ventures. Brev plans to use the money to expand its engineering team and deepen integrations with business tools its customers use.
When GeekWire first reported on Brev in October 2024, it was bootstrapped and pitching itself as a “business performance OS.” Since then, it has launched a self-serve product with usage-based pricing, and started working with companies including RecordPoint, Flex, and Patlytics.
The company competes in a space that includes goal-tracking and performance-management software, along with a growing wave of AI meeting assistants. In effect, Brev is aiming to bridge those two segments, connecting what happens in meetings to larger company goals rather than treating them as separate workflows.
Notably, Microsoft discontinued Viva Goals in 2025, the successor to Ally, the company where Pitchford was previously an exec, leaving a gap in the market that Brev could help fill.
Brev’s longer-term goals include moving beyond tracking into actively driving execution for its customers, with AI that coordinates across teams and tools.
The company is based in San Francisco, where Pitchford is now located, with Hu based in the Seattle area and Graham in Toronto. It has contractors across multiple time zones and is hiring.
