Golden Analytics, the AI-native analytics startup founded by former Tableau product chief Francois Ajenstat, added $14 million to its seed financing round just two months after emerging from stealth, bringing its total seed funding to $21 million.
The additional funding, announced Tuesday, was led by Insight Partners, with existing backers NEA and Madrona re-upping. It coincides with the public beta launch of Golden’s product, which Ajenstat said has drawn early-access requests from about 1,000 companies, about one in six of them in the Fortune 500.
Golden Analytics is an AI-powered business intelligence tool. It connects to data stored in cloud warehouses or in uploaded files, analyzes it, and produces charts, dashboards and written summaries. Users can query the data in plain language or build visualizations themselves, and a control Ajenstat calls a “slider of autonomy” sets how much of the work the software does automatically.
Ajenstat said the addition of Insight alongside Madrona and NEA brings additional grounding in AI and analytics, and described the extension as validation of the company’s momentum. Ganesh Bell, a managing director at Insight, will take a seat on Golden’s board, Ajenstat said. Golden is also working with George Mathew, another Insight managing director and the former president of Alteryx.
The new capital will go toward engineering and go-to-market hires, Ajenstat said, with sales ramping up sooner than he had planned given the early demand. Golden has increased its team to seven people from four at April launch.
Its engineers are all based in the Seattle area, where said the company operates in person, while sales staff will be hired closer to customers.
Golden also disclosed pricing for the first time. The platform has two tiers, a Team plan at $24 per user per month billed annually and a custom-priced Enterprise plan.
Ajenstat said the cost of the underlying AI models is included rather than billed separately, a deliberate break from rivals that pass token costs on to customers. He compared the approach to the steady decline in cloud storage prices, betting that model costs will keep falling.
Early customers include Carta, the equity-management company, whose insights director, Ashley Neville, said in the announcement that Golden gave the firm “the confidence to move on from legacy contracts.”
