Taylor Marean is a lifelong entrepreneur, tracing his first venture to mowing lawns in his Hood River, Ore., neighborhood at age 11. His latest startup is Fetchlist, which pairs delivery services with platforms like Craigslist and Facebook Marketplace. The company handles the awkward logistics of coordinating with strangers and moving bulky items — tasks that can prevent secondhand goods from finding new homes.
Marean — who also runs a Columbia River-based tourism business renting kayaks and e-bikes and shuttling visitors to outdoors destinations — is set on bootstrapping his startup. That has him leaning heavily on artificial intelligence to get Fetchlist up and running.
“I would definitely consider myself a power user of AI,” he said. “It’s insane what can be done now by one person. I feel like I have a whole team working for me, because I have a bunch of bots that literally work 24 hours a day, seven days a week.”
His virtual employees cost $100 a month thanks to Anthropic’s Claude Pro, his prime source for agentic AI.
Marean’s startup helps online marketplace shoppers by acting as an intermediary and delivery service. When a buyer finds a listing they like, Fetchlist contacts the seller and sets up a time for one of the company’s drivers or “fetchers” to check out the item and review it with the buyer. If the buyer is in, that person pays the seller for the item as well as Fetchlist to move and deliver it to them.
Those are the human roles. Behind the scenes, Marean is using AI agents to build and revise his website. The bots are posting ads and listings on Craigslist in popular categories to drum up interest. The agents are contacting sellers of large items, zeroing in on those whose couch or table has languished for a couple of weeks to see if they want to offer delivery.
Marean said he’s always thinking of how to get customers and experimenting with new approaches. “The agents test all of my ideas — and I’m not saying that they all work,” he said. But the costs are so low, “there’s no harm in trying.”
The startup launched earlier this year, is operating just in Portland for now and has completed dozens of deliveries. The service costs $30–$75 depending on mileage, and large items requiring two people to move them are double the rate.
Marean said it has been easy to hire fetchers, many of whom are DoorDash and Uber drivers with large vehicles that are underutilized for those services. They work as independent contractors, and Fetchlist is currently passing all of the fee to them and operating at a small loss.
There’s competition in the secondhand sales sector beyond existing platforms, though each targets different challenges in resale. In the Pacific Northwest, Gone.com is a Seattle venture focused on clearing out large spaces of unwanted items and selling desks, chairs and other goods. Portland-based Sella charges customers a flat fee for reselling and shipping their used items.
Marean realizes that while his company aims to help the environment, the bots he deploys contribute to the AI infrastructure demands — model training, data centers — that are straining energy and water systems worldwide.
When considering the relative climate and sustainability impacts, Marean said, “the individual AI query is orders of magnitude cleaner than buying a single piece of flat-pack furniture.”
He hopes that if Fetchlist is successful, it can address a fundamental problem with modern society.
“For a lot of people, it’s easier just to get rid of something in the garbage than it is to even deal with the hassle of selling it on Craigslist or something like that,” Marean said. “We’re just trying to be a solution in climate change and in sustainability.”
