The building on top of which the Beatles gave their last public concert will soon become the “first ever official destination” for fans in the heart of London, according to Apple Corps, the official Beatles media company founded in 1963.
The building in question: 3 Savile Row in Central London’s Mayfair district.
“Every single day, fans are taking pictures of the outside of 3 Savile Row,” said Apple Corps CEO Tom Greene in a statement, “but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”
The ticketed experience will feature seven floors of never-before-seen archival material as well as rotating exhibitions, a fan store, and a re-creation of the original studio where Let It Be—the final Beatles album released—was recorded, as shown in Peter Jackson’s 2021 docuseries Get Back.
And yes, fans will get to tour the rooftop where the band played their unannounced swan song on Jan. 30, 1969, to the surprise of nearby residents on their lunch breaks and the chagrin of buzzkill Metropolitan Police officers. Mythologized, parodied, and celebrated countless times since, the moment stands as an endcap to one of the most lauded eras in pop culture history.
“It was such a trip to get back to 3 Savile Row recently and have a look around,” Paul McCartney said in the Apple statement. “There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.”
“Wow, it’s like coming home,” said Ringo Starr.
You know who else is probably excited about the 3 Savile Row opening? The long-beleaguered motorists of St. John’s Wood. They’re likely hoping the new attraction will draw some pilgrims from the Abbey Road zebra crossing, where Beatles fans have snarled traffic for decades.
We should note, by the way, that while 3 Savile Row will be the first official Beatles museum-style experience in Central London, there are many more sites across England where visitors can celebrate the Fab Four, including the Beatles Story museum and the Cavern Club, both in their hometown of Liverpool.
A second Apple–sponsored experience is currently in development, but details have yet to be announced.
For more information about the London museum opening in 2027, go to 3SavileRow.TheBeatles.com.
Frommer’s London
This is London advice the way a friend would give it to you: fiercely opinionated, funny, and brimming not only with suggestions about what to see and do and what’s not worth your time. Whether you want to see Big Ben or the Harry Potter studios, Trafalgar Square or the V&A, London is a city wit…
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Frommer’s London
This is London advice the way a friend would give it to you: fiercely opinionated, funny, and brimming not only with suggestions about what to see and do and what’s not worth your time. Whether you want to see Big Ben or the Harry Potter studios, Trafalgar Square or the V&A, London is a city wit…
